One of the interesting features of RFID is the opportunities it presents in marketing. Of course folk are rightly concerned about privacy issues (I'm a bit puzzled by some of the planned EU legislation but more of that later) but it does offer ways to personalise things and also to create new interactions with consumers that can help develop a brand.
We've been working with one marketing group AKQA to develop tags used by Mike as part of their NikeTown Runners program to develop the Nike + brand.
We've got a case study on this although it's not publicly available on the web site. But there's an exclusive for blog readers here.
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