Busy on the products..

It's a hard call on selecting products for the shop. We want to put up stuff that people might want to buy on-line but also we're conscious that the shop is a great way for people researching the technology so we need other things there too. Over the weekend we've put on a new range of high frequency desktop readers from Elatec, including an attractively priced NFC trial pack. Let's see how they go!

Component readers from Elatec in RFID Shop

The Elatec component RFID readers are now on our webshop, on the low frequency readers page. While most of the work on the new shop has been to move the current product set across, we have added some new stuff including a nice range of OEM component readers from Elatec. These PCB mounted readers are designed for integration with other products and look like they will be popular.

New Shop Site Up & Running

Well, the new version of the web shop (www.rfidshop.com) finally went live this week after a few weeks of HTML bashing and much effort in rewriting the product descriptions, etc. There was one horror moment yesterday when it looked as though visits had dropped off a cliff but it turned out to be that I hadn't put the tracking code into the site's HTML, so Google analytics wasn't seeing it! All now fixed so at least we are getting accurate data on how many visits we are getting and where from. It will be interesting to see what changes as a result of the redesign.... volume of visits? ..... bounce rates? ..... time on site? Time will tell!

Interesting to see that Gartner slots "The Internet of Things" (which uses RFID as one of its base technologies) as one of their 12 strategic technologies for 2012. We see plenty of tactical applications but little move in organisations to embracing a strategic view of RFID. There's a way to go yet, I think. Gartner's top 10 strategic technologies for 2012 Media tablets and beyond Mobile-centric applications and interfaces Contextual and social user experience Internet of things Next-generation analytics Big data In-memory computing Extreme low-energy servers Cloud computing Source: Gartner

Big Push on our On-Line Shop

We've been working for some time on an exciting revamp for our on-line shop. There's going to be a big push on moving products over so we can start by the end of January. The aim is to make it easier for folk to find the things they need, so watch this space!

After hard tags, stiff tags?

What next? The dead parrot sketch with RFID? We get to hear about some strange things that people track with RFID and we were asked to look at tracking coffins a while back but this is one step beyond.... http://www.rfidjournal.com/article/articleview/9050

December Efforts

Hectic run up to Christmas with plenty going on. We're busy revamping the interface to our on-line shop and that's taking up a chunk of my time at the moment. We're aiming to have it on line early in the New Year and it should make it even easier for our customers - at least that's the aim - but, then, when did you ever hear a company claim it was making things more difficult????